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THE STORY OF A DREAM AND OF A JOURNEY

A white
linen jacket

Camden Town, Londra – 1980

Wandering amongst the market's dusty stalls, Alberto Peretto discovers a soft linen jacket, reminding him of Fitzcarraldo's unforgettable outfit. That elegant, crumpled weave steals the heart of the young stylist from Bologna, and he can't resist taking it back to his laboratory.

Luxury perceived
and not flaunted

Over the years the joy of natural luxury has been rediscovered. The wistfulness for a more authentic past, when timeless, well-tailored garments were made with high-quality, durable fabrics were the normality. 120% LINO is committed to bringing back this concept of luxury in every day life.